Depends on the model I'm guessing. Some models, like the blower style (non-FE) don't get as many made - so there would be a lot less of them for step-up. I'm betting the demand for a 1070 is a lot higher than for a 1080, so there is that to consider as well.
I started my step-up to a 1080 ACX 3.0 mid to late July, and I've just sent out my 980 Ti Classified this past Thursday. So, maybe next week I'll have it in hand.