I was hearing the fan speed changes during gaming so I tested mine with GPU-Z using the render test to stress the card. Guess what? My Step-up GTX 1080 GAMING ACX 3.0 has the same problem described in this thread. I submitted my data to EVGA support and am now happily waiting on my replacement card. No fuss no muss, EVGA is still the best, period.
PS.
This is NOT a driver issue. I tried two different versions of the driver being sure to scour the system in safe mode using DDU after each, no change. The problem is with the card, I just hope the replacement works as it should. I don't like taking my system apart to install / de-install cards as this can lead to problems caused by dust migration into connectors, connectors becoming loose, accidental ESD, etc...