So I guess to me, this is a bit frustrating. The 1080 gets the golden treatment with custom PCBs and coolers and the Titan XP, the enthusiast card, gets placed aside. Don't get me wrong, I'm excited for this hybrid kit from EVGA for the Titan XP, but shouldn't this card get some form of special treatment? I mean this is the ultimate card for gamers. Granted, it easily can qualify as overkill, but that's the point! I understand that not nearly as many people order Titan cards, but they are the enthusiast/premium product. I am really unhappy with Nvidia for not allowing third-party access to this card after jacking the price up another $200 from last gen. They know as well as we do that 70-100% fan speed for a decent overclock is not ideal. There must be someone at Nvidia with one of these cards thinking, "What if it didn't have to sound like a jet taxiing on a runway when I overclock it?"
I guess I'm also disappointed this hybrid kit almost certainly won't include the nice EVGA fans that are on the hybrid version of the 1080 FTW edition due to the size difference in PCB.

It isn't a huge deal, but the noise reduction would be nice. In my mind, even though not many units are sold for Titan cards, there are still a good number of people that want the best and Nvidia treats this card in a way that just doesn't make sense. There is a lot of potential to a custom PCB and cooler for a Titan XP. I really hope we get surprised by EVGA and Nvidia, but that seems extremely unlikely. It would just be very interesting to see the GP 102 pushed to its maximum potential.
Sorry for the rant, but it really disappoints me to see how enthusiasts are treated by Nvidia.