For those who have a Fry's near them... it seems they're not listing the card stock online and they're not putting them on shelves due to feeding frenzies (same for Amiibo and other 'hot items'). I checked my local store yesterday afternoon and asked the stupid question to one of the sales reps. They have them in "limited quantities" in the back or in the cage. Unfortunately I couldn't get the dual FTWs that I wanted and actually wound up with the ASUS boards, but now I have my pair of 1080's so... eh, I'm cool with it.
Don't be a dingus to the staff and they might be able to get you hooked up with the card you're after (They technically only had 1, I walked out with 2 ;) )