I think on an advertising standpoint, the pre-order was poorly executed.
At least from my point of view as a potential customer, I would like to better see the product itself. If I need to jump through tons of different hoops just to see the product then I consider that a mistake. The chart showing the differences in the case along with price points are fine. However, there is some information still missing.
Things that are important to me are: What is maximum card length size for the case? What sort of fans are attached? It lists the number of SSD/HDD drives available but how are they accessed? *not meaning how is the case opened but installing them and securing the drives, what system is being used? Does it have a removable drive bay to make room for longer cards?
This has me asking more questions than answers I am being given. We can clearly see where the bottom power button is but where is the other power button?
I could go on but I think my point has been made. Its nice that a pre-order event is going on but how can any customer make any sort of informed decision before deciding to purchase this when there is so little information available about the product?