Alerts don't work in time, the only way you'll get either cards, Gigabyte's or EVGA's whenever they release it, is by clicking on the actual page at the exact right time, OR, constantly spamming the refresh key all day everyday 24/7 AND EVEN STILL, you're competing with others doing the exact same thing, if not some coded piece of software.
MSI Seahawk is reference PCB FYI, since EVGA already released their DIY kits, you could just get a kit/cheaper reference card and voila, EVGA reference hybrid.