IMO EVGA should have a preorder system for a certain cards. If you are willing to plunk down full MSRP for a card (hundreds of dollars mind you) ahead of release (perhaps well ahead), that should get you a spot in line (maybe a limited number of spots). I would make the deposit none refundable after a certain period of time as an added layer of security for EVGA (item could be returned for a refund once received). I would also not make it possible to preorder, cancel and then preorder again.
I would do this for the XX80/XX80 Ti Hybrid, Classified and K|NGP|N.
The real wrinkle with this is that since EVGA basically sells out for the first month regardless, they have little incentive. Not to mention the money it would cost to integrate a system like this into the website and backend systems, etc. I would not be surprised if the cost/benefit for this does not turn out positive. IMO the only real benefit is providing customers with a less nightmarish buying experience (IE fastest finger/internet connection battle royale).
TLDR... probably... not going to happen.