I can't wait when NVIDIA launch GTX1080Ti and patient people who bought EVGA step-up... Others will cry here with their Waterforce and SeaHawk.
When NVIDIA start to sell GTX1080Ti for same price.

Or 100$ more, 40-45% faster, almost as GTX980Ti SLI.
Than GTX1080Ti reference instead 1080 custom will look so nice option. And ACX 3.0 and SC owners will step-up.
If someone order card in August he will have very good chance for step-up...
AMD plan to launch Vega in November and NVIDIA will 100% about month earlier to launch their premium model.
Septembar, October, November...That's around 90 days. Because of that pushing and chasing now for any model is not so smart.