Berga
What annoys me is the lack of information along with the shortage of cards. The shortage I do understand, not much EVGA can do there.
The way I see it, it's EVGA selling a couple of cards early in the US to subdue us, when the matter of the fact is, that actual mass-production is ages away. If they had the cards, they could have shipped a ton of them to US, and then as much the next week. But they don't have them ready. They just sold a small batch that they were able to produce so that we wouldn't be able to say that the card was announced on June 2nd and, come September, there will still be no sight of it.
Fun fact, Jakob said the release date for the 1080 hybrid was "late June"
They're lagging behind the competition to the extent where they're not relevant anymore and will be there only to pick up the scraps.
It could be different if EVGA didn't keep us in the dark, but that's bad for their image.