I predict huge demand for Hybrid cards before several months and during 2017 will be even bigger.
Many people will decide to buy Hybrid kit or FTW Hybrid GPU.
Some people propose Kraken or etc... But to be honest I want elegant GPU for 1080+100$ and Kraken is not elegant.
Custom loop is only better option, but below 350+ GPU block you can't build nice CPU+GPU cooling.
Together that's almost 500$, just little below. And when you need to pay so much for cooling only, not some new hardware with 80% performance improvements, than it's hard decision if economic situation is not really good. 500$ just like that for cooling.
That's some monitor, 950 PRO + 850 EVO 1TB, newest Intel Core i7+RAM,... etc...
Many gamers and enthusiasts always need something and could spend 500$ on some new hardware, in 90% of situation we need something, me to, I constantly save money for something new :)... tragedy... and for us is Hybrid great option.
Custom loop look cool and give great temperature but investment is hard decision for many gamers.