Oh I'm fully aware, I also bought a 1080 strix a while ago of which I made a joke about it being an FTW.
but coming from previous gen hybrids, I was not happy with the heat, even though it's air heat was lower than what I've seen in the past...that and, someone offered me a lot of money for it, so, that put me back in the seat of going with a hybrid. I should be receiving an EVGA FTW today, full well knowing a hybrid kit will be on the way, that or, if I'm able to, I'll buy the hybrid when they are available.
But truthfully, had I decided to get gigabyte's option (or MSI which I would not have as I don't want a FE PCB card, preference.) and I was happy, I'd have no reason to be posting here anymore.