This board is smart move. Price is not so high and board is from high segment.
Next time EVGA should launch immediately something like that.
Because FTW board don't have some important stuff and Classified is to expensive for many people.
And price around 250-260$ is more acceptable. Even better when EVGA for such price offer board from high class as Z170 Classified K.
Classified is premium but as I say too expensive for most people who decide to go with Z170 chipset.
EVGA should use same strategy as for power supplies and with nice price, nice design plus many features to attract customers.
If every year EVGA offer one premium board and other high end board with only little less functions but with all most important things for around 250$ customers will decide to go with them more and more instead Deluxe, Pro, Gaming and similar boards.