anziel: you've been pushing this point in more than one thread >.<
as much as i kinda agreed with your thought process (as yes, they are always touted as reference with acx cooler) but ive gotta side with Luc and caution here, i mean its totally possible EVGA just used stock titan x pcb and stamped their brand, but if every other "reference" card has NVIDIA branding and those magically have EVGA branding, then yes, very well could be different.