I have EVGA GTX 980Ti superclocked cards in SLI and the long bridge completes the look.
The flexible ribbon bridge just looked so....so....blah.
The illuminated white EVGA lettering (also comes with red, blue, and green overlays) on the bridge complements the white lettering on the EVGA 980 Ti cards.
Yes, it may be bling, but it is great looking BLING!!!
Love it!!!