Please don't get me wrong, I said it earlier, I think EK is a very talented company with products of high quality and reliability.
I just disagree with their way of doing public relations and treatment of customers.
Delays can happen and there might be good reasons for that, but its still possible in such situations to give clear and faithful instead of childish and vague statements.
For sure there are some fanboys that are happy with a picture of the block itself and which are also happy to F5 their page every 5 minutes. However there are also others that cannot do so all day long for multiple weeks.
And please also don't forget there are other companies which also suffer. They are rare but they also exist: local retail stores. Not everyone who wants to have water-cooling does realize it by himself. There are orders from people who ordered a water-cooled classified card for their PC at local retail stores and been waiting for a very long time now. What does the owner of that rare store tell them?! Should he print the FB-picture of the water-block and say: "look that is how it will look like in uhm... no idea when it will be done. They said 2014 initially then it was mid-January or late-January and now its still not clear when exactly.". Do you really think the customer of a local store owner does care about content of this forum or even a FB post?! I do know such a store owner who has these problems. His customers already pre-paid 50% of the hardware costs 2 months ago and can't make any use of their 980 Classy yet; that store owner now has problems, big problems since the customer is angry (very angry) AT HIM.
I am just thinking a little bit out of the box of this forum here...
I just hope someone at EK does care about such stuff and it will be better in future. Delays are alright but good communication is important and better than unrealistic statements. Better plan in more time than needed if issues occur, then people will be happy if its done earlier than they thought. Its a matter of psychology. One single time good news make happier than four times bad news in a row.
Please keep that in mind for the future!