The upcoming EK-FC980 GTX Classy for GTX 980 Classified is coming out these days, together with the little brother EK-FC970 GTX ACX for EVGA NVIDIA GeForce GTX 970 ACX (2.0) series graphics cards.
Now I must really say it was computer-wise the worst decision of my life to buy the Classified instead of the Hydrocopper card. Disaster is the only fitting word to describe what is happening here. I was always holding EK in high regards but now I really feel being messed around with. I know what I am talking about since I am working by myself in the field of hardware product development and in my company whoever was responsible for such a mess would probably instantly be ejected or at least be moved to a position of responsibility. Looks like EK still has to learn that reliability is of high importance not only for products but also for the company itself. Everything that I as a (possible) customer want is such situations are clear and faithful words and no more vague statements. I learned my lesson and I really hope EK also learns their lesson some day; it makes me sad to see such a talented company messing up this way and creating a childish image (at least that's the way it looks from my point of view).
It might be the frustration speaking out of me and if this reads like a rant-post I am sorry, this was not my intention... please take it as constructive criticism