I have had mine a little over a week, and am very happy with it.
To answer your question the monitor does not have a built in chip to control it.
It uses your graphics card controls to set things like color,tint,vibrance,
you get the idea.
The only setting you can adjust on the monitor are brightness,and the built in speaker volume.
There is no gui interface on the monitor.
You also need a graphics card that supports duel link DVI.
Hope this helps a little.