I have a GTX 670 FTW. I was having some blue fuzz artifacting but no abnormal temperatures. I had multiple driver crash/recoveries today after upgrading to the 331.65 drivers. I thought a FW flash might help. I hadn't had a driver crash in about an hour before I started, so I gave it a shot. I don't recall now but I think I was on the 4B firmware prior to flash. (Yes I am dumb for not backing it up). During firmware flash, after the tool erased the firmware, the system crashed.
After the crash, since the tool had already wiped the firmware, I couldn't boot. Fortunately I have onboard video and a can do attitude. It took 3 hours but I was able to force a rom back onto the card.
I don't know if there is anything that could be done differently or if my problem is unique in any way. I think I'll try to reflash the current version as nvflash reported a problem with verification of the flash. Time will tell.
Some relevant info:
331.65-desktop-win8-win7-winvista-64bit-english-whql.exe
Gigabyte Z87M-D3H Motherboard
Intel 4670K i5 Haswell
Windows 8 Home Premium with all updates applied
GTX 670 FTW 2G