EDIT: We just heard back from Mark Friga, the owner of FrozenCPU.com, a long time enthusiast community supplier, and he explained to me that FrozenCPU is in fact not going out of business as rumored earlier today. He said that FrozenCPU is currently running a skeleton crew and to please bare with his company while the it is ramping back up to 100% employee capacity.

Tropickz

NordicJedi
Well, there's still a lot of unanswered questions at this time.

Yeah, like why would the owner speak with a forum member on the status instead of using his own social media or website to squash the rumor.

NordicJedi

Brad_Hawthorne

Tropickz

NordicJedi
Well, there's still a lot of unanswered questions at this time.

Yeah, like why would the owner speak with a forum member on the status instead of using his own social media or website to squash the rumor.

Kyle Bennett is well connected in the enthusiast community.

Well, Kyle runs [H], which has been around for a long time.  To suggest that he's just a forum member would be a complete understatement.  
 
A quick look will tell you that the social media sites for Frozen and the owner of Frozen are infrequently used.  Frozen's owner's Twitter page (or at least appears to be his) was probably hacked at some point, given all the spam ads on it (or at least I hope it was).  I'll agree on the website, however.  Assuming the reports of orders not shipping for some time are accurate, this is one area that Frozen needs to get out a response.
 
I think this may be more of two separate issues - first, whether the owner has a good grasp on handling a situation like this; and second, that the FCPU owner has a good enough relationship with Kyle that this was the easiest way for him to make a statement and have it posted where people see it.  From a marketing and PR standpoint, there are much better ways of handling this sort of situation; I don't think anyone would argue that.  However, there's far too much that's unknown.  We don't know what the owner is dealing with, we don't know what he's prioritizing his time with right now with the business, and we don't know much of anything other than the very small amount of official information that's been posted back and forth.  For all we know, given the backlog of orders, he may just be spending all his time working on the backlog, and doesn't want to try to manage the flow of information right now (and with a skeleton crew, there probably isn't anyone that can be spared to handle that, either).  I can certainly understand if a person chooses to try to work on something he or she can control to help right the ship.  That doesn't mean it's the best thing to do right now, but it might be the only thing that can be done until the situation is a bit more fluid.

NordicJedi
Well, there's still a lot of unanswered questions at this time.