I think its a great program.  I waited until april to pick up a 980ftw to replace a pair of 660ti's.  I was watching the news and hoping(essentially betting) the TI would hit the market by the end of june.  When I woke up that morning I was shocked by the sudden release and more shocked to see that the card was available on the step-up info right away.  I caught the fever instantly and forgot all about the whisper's of a ME(metal?) edition of the 980 just days earlier.  With 40+ days left I jumped on the step page right away that morning.  I know I sound like a rear-end kisser, but I really wanted to say thanks for offering a stand out program and the chance to upgrade.  I'm set to receive my card tomorrow and am cursing myself for choosing 2-day instead of next day shipping.  This morning someone at EVGA registered my card to the "my products" page and has set my anticipation/anxiety level into full blown frenzy mode.  I owe a special Thank You to whoever picked my card too because I love my serial number(I know im a dork)!

Pretty much feel the same way. I bought 2 x 970s waaaay back within a week of release because I really wanted to have something that would last a while. After the Vram issues came to light I decided I would rather have 2 x 980s (as I use a 1440p 144hz monitor I wanted to be futureproofed for a bit). So I returned the 970s (thanks Newegg) bought the 980s which have been fantastic. Well 3 days from my Step-up eligibility ending these pop up. So I went from Sli'd 970s to Sli'd 980s and now going to have Sli'd 980ti's! Only ever having to pay the difference. I just sent back my 980s and hoping EVGA will ship my 980Ti's sometime next week. Gonna be a long weekend of no Witcher 3 :(

mightygru

Valisen
 Well 3 days from my Step-up eligibility ending these pop up.

 
  Wow that's a bonanza, what a close one!

Yes it was. Got very lucky. 

mightygru
  Received my cards on Friday and couldn't be happier or more tired(witcher3 marathon).  This card feels way more like a top notch product than the 204 chip did(because 200 is flagship and 204 is "x60" chip but that's a different story).  I'm not seeing the heat or the fan noise issues that others have complained about but/and I do run a pretty aggressive fan profile. I didn't o/c it yet because it seems fruitless with the current drivers' little greifs and I am still pretty impressed by its performance.  In hindsight, I was far too whiney about the timeframe for the step-up process. Twelve days from a cards release to dropping the step-up in my system is pretty friggin' impressive. I am happy EVGA made them available for step-up on release instead of waiting.  I am also impressed that they shipped step-ups when they cant keep cards in stock for sale.  They are potentially losing money on sales to fill locked-in(already made the sale) step-up customers and that's just good guy EVGA there.  Thanks again, I appreciate your time.

According to UPS my cards should be received by EVGA tomorrow. Soooo hopefully they ship out my 980tis really fast and I have them before the weekend. I am really starting to miss Witcher 3. This integrated crap isn't cutting it :(

Would be nice if I could have stepped up from a 980ti to titan x