Any suggestions? 

That's the target temp for a Titan x during gaming. Only way to get it power is to Alamo a acx cooler or water on it. Maybe more aggressive fan profile but that's about normal for Titans.

check the torque of all screws holding on the cooler,
 
remove the cooler, clean up the thermal paste with coffee filters and 99% iso, reapply your preferred NON CONDUCTIVE thermal paste ( I like tuniq tx-4 ) others like mx 2 / mx 4 / gelid etc, whatever you prefer
 
 
sometimes they can be loose, or have too much paste from the factory,
 
Vince just had an issue with his signature 980 TI Kingpin having a few with this exact issue, poor quality control from the mfg evga uses.

when I game or run benchmarks or fold my cards stayed around 60 c with a custom fan profile when I anm not gaming the are around 35 to 38 so maybe you check your air flow of your case also as above you could reapply the thermal paste

I have a 140mm fan in my drive bay that blows cool air from outside my case this helps along with a custom fan profile,I also installed a backplate this drop a few c.