The creep to white tends to start from the top of the display and works down to the bottom in a sweep, just like the vertical refresh.
-LCD's inherently transition to white whenever pixels aren't updated for a good deal of time.
In my past experience it's usually is something like the scaling circuitry dying, and not the panel itself.. You could always try a shorter cable or heavily shielded one, yet I don't think it'll make a difference honestly. Most displays will report signal loss if it's off long enough for something like this to happen, if they're properly working.
If you have an IR thermal probe, you might see if you can find any hot-spots on the display, if you do (because 4KHD scaling is alot of work) --- it may be possible to cool the monitor down. Should it be heat related.
EDIT: It may suck to do while gaming, yet for testing literally I would take out a box fan and blow it on the back of the display. If the display starts acting stable, then at least you'll know what the problem is if you attempt homebrew modification later on (eg, cutting the back casing open and installing a cooling fan over the scaler).
Of course, always RMA if under warranty first.
EDIT 2: Can the fade to white occur during motion / updating of pixels? Or for instance are you primarily seeing it when sitting on the desktop for a display? I mainly just am curious if the panel's image "freezes" for that second and a half.
post edited by MasterGohan - 2015/05/23 01:58:41