NordicJedi
One thing people should keep in mind is that this is a brand new product for EVGA, and obviously a limited market for where it's being offered.  If it's successful, then you may see future iterations with wider availability and a different, and probably longer warranty.  If it turns out that these kits don't sell well, or any other hundreds of reasons that new product launches fail within so many years, then EVGA may not continue to offer memory.  If the latter happens, then a lifetime warranty won't be fair to customers since the company will eventually run out of stock of replacements.  
 
Examples?  How about power supplies?  The original SR-2 PSU was a decent rebranded psu from Antec, but after several years, EVGA partnered with other OEM's and now has a great line of its own.  Yes, the newer power supplies offer a shorter warranty, but the quality is significantly higher.  Then again, there's the inDtube, which had a LLW, but you won't typically find them around anymore. 
 
In other words, I see this first launch as a sort of "test the waters" scenario to see how it goes.  There is a lot of good competition in the market, and if all of those companies have LLW, then it wouldn't make sense to compete long-term with a significantly shorter warranty.

EVGATech_JoeyC
Good morning everyone,
 
We do appreciate the feedback regarding the three year warranty on our memory. We don't anticipate users needing to use the warranty, in the event that a replacement is needed the process is very convenient. After troubleshooting if a user feels that the memory is defective, they simply take it back to their local MicroCenter for replacement. No packing the product, shipping or waiting for a return shipment. 
 
Please keep in mind we are here 24/7 for any troubleshooting or questions about the memory. 

MSim

EVGATech_JoeyC
Good morning everyone,
 
We do appreciate the feedback regarding the three year warranty on our memory. We don't anticipate users needing to use the warranty, in the event that a replacement is needed the process is very convenient. After troubleshooting if a user feels that the memory is defective, they simply take it back to their local MicroCenter for replacement. No packing the product, shipping or waiting for a return shipment. 
 
Please keep in mind we are here 24/7 for any troubleshooting or questions about the memory. 

Simple solution is for evga to raise the warranty to match industry standard for memory modules. You say customers can take it back to microcenter, does that mean customers  can no longer submit a RMA directly with EVGA. It's nice that evga doesn't anticipate users needing to use the warranty but that's not worth anything if microcenter refuses to replace the product due to warranty expired.
 

EVGATech_JoeyC
Good morning everyone,
 
We do appreciate the feedback regarding the three year warranty on our memory. We don't anticipate users needing to use the warranty, in the event that a replacement is needed the process is very convenient. After troubleshooting if a user feels that the memory is defective, they simply take it back to their local MicroCenter for replacement. No packing the product, shipping or waiting for a return shipment. 
 
Please keep in mind we are here 24/7 for any troubleshooting or questions about the memory. 

Stephenk291

Danpapua

EVGATech_JoeyC
Good morning everyone,
 
We do appreciate the feedback regarding the three year warranty on our memory. We don't anticipate users needing to use the warranty, in the event that a replacement is needed the process is very convenient. After troubleshooting if a user feels that the memory is defective, they simply take it back to their local MicroCenter for replacement. No packing the product, shipping or waiting for a return shipment. 
 
Please keep in mind we are here 24/7 for any troubleshooting or questions about the memory. 

It is nice you guys are monitoring the feedback probably the most important thing is you are cutting out customers by letting Microcenter only sell them as and in-store exclusive. When I saw the Modules I was going to buy them because I need to upgrade my RAM but I can't. I may have to buy a different brand even though I don't want to. I am currently running on 8GB but I am doing a lot of tech support and I have programs using up my 8Gb of RAM now.
 

considering its rebranded memory..you can buy gskill and then make an evga sticker?

Stephenk291

Danpapua

Stephenk291

Danpapua

EVGATech_JoeyC
Good morning everyone,
 
We do appreciate the feedback regarding the three year warranty on our memory. We don't anticipate users needing to use the warranty, in the event that a replacement is needed the process is very convenient. After troubleshooting if a user feels that the memory is defective, they simply take it back to their local MicroCenter for replacement. No packing the product, shipping or waiting for a return shipment. 
 
Please keep in mind we are here 24/7 for any troubleshooting or questions about the memory. 

It is nice you guys are monitoring the feedback probably the most important thing is you are cutting out customers by letting Microcenter only sell them as and in-store exclusive. When I saw the Modules I was going to buy them because I need to upgrade my RAM but I can't. I may have to buy a different brand even though I don't want to. I am currently running on 8GB but I am doing a lot of tech support and I have programs using up my 8Gb of RAM now.
 

considering its rebranded memory..you can buy gskill and then make an evga sticker?

Technically all memory is "Re-branded" very few of the companies that sell RAM actually make the RAM. The buy it premade from companies like Micron and then put their own Heatsink and stick on it. I personally do not doubt that the RAM is high quality.
 

Yes I'm aware my point was you don't need to hold out over not being able to get RAM with an EVGA sticker.

MSim

Danpapua
 
I have been buying EVGA for probably 10 years now and I don't see any reason why I shouldn't wait. I have had issues with other brands but never with EVGA.

If were talking about Memory, i haven't had any issues with other brands. It seem pointless to wait and receive a lower warranty. Who waits for a 3yr warranty product, when you can buy a product with the same specs and comes with a limited lifetime warranty any day of the week.
 

Danpapua
I am a work at home tech. No big companies because most of the companies that do tech support(BestBuy etc) really do not know what they are doing. I took a rig in with one bad DIMM, I knew what was wrong, into about 15 stores only 2 got it right. about 5 of them said it was the Hardrive. The rest couldn't decide if it was the CPU (LOL) or the Motherboard. I have thrown away RAM from every major company. I have had G.SKILL and a Corsair Modules go bad after a month. I am currently using Crucial Ballistix sport Modules. I have found Crucial, which is a subsidiary of Micron, to be one of the best in stability and reliability. Also I have done research the Modules that match this most companies are asking $150+shipping.