Bridge doesn't look custom. Backplate does though.

I thought it was a red light do that.
I Do like Black and Red.

Looks really good, nice work!  Those GPUs are monsters!

How are the SLI temps on air?

Hmm so the Pro SLI bridges do work on the 900 series. I wonder if you can change the color for the 960s or if they will be stuck on white.

The top card sees max temps around 65c and the bottom cards max is 62c. When gaming the cards are top 58c bottom 55c.

As for boost clocks, game stable at 1516 core and 2050 memory. Benching st 1580 and 2200 memory. All on air.

The pro cards do work on all 980s however the early 970s people reported that it would not light. So I couldn't say for sure if they would light on the 960s. I would think that you could make the LED shine blue with a light gel.

I may do that when I get a free minute. I've thought about it before but always figured my rig wouldn't be well responded to, being a rog mobo and z97.

Yes if someone cross to ROG from EVGA maybe he had some bad experience, that happen to both team.
Personally I don't like ROG hardware and he didn't wake in me same love for hardware as EVGA. But when I pay attention on EVGA that was because Classified and ROG graphic cards are inferior in fabric clock. I'm very angry when some reviews who didn't saw EVGA Classified start to talk Matrix is for us best single graphic card, that would be same as someone who live on Cuba with 40 years under sanction talk about Mustang and what model is better now or before 5 years. They don't know for better and between GIGABYTE, MSI, I agree probably ASUS have most expensive production of hardware, that's visible on paint, materials, and I completely understand if someone live on place where MSI, GIGABYTE and ASUS are available I would made every single component Republic of Gamers, when I say everything I mean everything from sound card to the motherboard and Matrix and completely change their style with waterblocks.  
Lot of people here have MODS RIGS with Republic of Gamers hardware, graphics, motherboards, some of them bought GIGABYTE before, or EVGA or MSI...
If you look Matrix Platinum 980 or GTX780Ti she is ugly, low clock, look as some bug, back side is wider than front, PCB is naked from side bigger than shroud, pipes are visible from side, motherboard Extreme Black have weird heatsinks ....
but now that's different picture... combination of this two you can't recognize ASUS in dark case with LED lights
 
 
 
 
 
 

LastTulare
Hmm so the Pro SLI bridges do work on the 900 series. I wonder if you can change the color for the 960s or if they will be stuck on white.

Yes the work fine on my 980 cards, the 2-Way and the 3-Way, sad that my 4-Way Pro Bridge was stolen.

I agree, I would trade off Vram for superior gpu performance. I've owned 2 sapphire vapor x 7970GHZ 6GB AND These classified cards destroy them. In some games the sapphire would utilize 5.8gb of vram and the classified wouldn't go past 3.0 gb. Same game, same settings and the classifieds crushed the 7970s. But I do think the 980s would benefit from more vram when compared to themselves.

The matrix r9 290x back plate doesn't sound like metal when you tap on it with your fingernail, so it may indeed be plastic or a cheaper material then the other's. But hey Asus didn't milk an extra $20 for them.

Fan shrouds to me are fine being plastic. The backplate however should be of metal for heat transfer.