Hi,
 
I have just purchased a new set up:
i7 4770K
EVGA Z97 Classified
8GB RAM
NVidia 970 gfx
 
I can get Windows 8.1 installed, do all the updates and drivers but when I install the latest available version of Lucid MVP (3.0.109) my system fails to load back into Windows.  It constantly reboots until Windows does a self repair/diagnostic and then offers a Restore to an earlier point to resolve.
 
The LucidLogix website doesn't have any pages about VirtuMVP (beside the support FAQ's) so am wondering if this is still a supported product.  If not not why does this motherboard use it?
 
Any help would be appreciated

Yes, sadly this tech doesn't seem to be supported well even in games. See this link from a while back  www.    tomshardware.com/forum/370234-33-virtu-works   (although its possible that updates were made afterwards to increase support, compatability, etc).
 
For whatever reason, newer games and newer tech don't seem to be supported well by this technology... I had high hopes for it too but alas... I have no good answer why its still an advertised feature on the mobo though still..

What I can say is that it works fine on my MOBO, but I haven't done any real world testing re framerates or benchmarks.... I have a super old graphics card anyways and likely wont test until I upgrade to GTX 970 (so that the tests will be more relevant) and also to a newer CPU.
 
For the most part right now I keep my internal graphics disabled for overclocking....
 
But I am curious if anyone sees it as useful for gaming!

 Good morning,
 
Sorry to hear that you are having troubles with Lucid virtue. I personally run this on my Z87 stinger. I have set it up on my Z97 classified but have disabled since i'm running SLI. Setup is the same on most boards. Can you first confirm that the settings in the BIOS are correct? Under the Advance tab>Graphics configuration can you make sure that the primary display is to PEG and Internal Graphics is enabled. Having both set to auto can cause some issues. 
Once that is set make sure to save and exit (F10) and allow the system to restart. If you are able to get into Windows you will need to install the integrated Intel drivers prior to the Lucid software. If you have not done this, I would recommend going into safe mode and uninstalling the Lucid software. Reboot and go through the Intel graphics driver installation, then install Lucid. Once this is done you should be able to enable Lucid through it's own control panel.
 
Drivers for the Intel driver and lucid software can be found here: http://www.evga.com/support/download/ 
 
Hopefully this resolves your issue and please let me know if you have any other questions. 
 

I'm glad to hear it's working for you. I'm running Windows 8.1 at home, so i'll re-install it tonight. 
Then test to verify functionality and let you know the results. 

I can't even get as far as compatibility mode !
 
Once the Lucid software is installed on Windows 8.1 and the system restarts it fails to load back into Windows so am unable to test at all.
 
I have gone back to Windows 7 and all seems to be well with the Lucid software.  Can't really comment on any improvement to game frame rates but video encoding using Intel Quick Sync is incredibly fast
Good luck with your build