lehpron

candle_86
yea last time i had hope, was the Phenom, see how well that worked. I fear we may never see a competitive AMD again.

On the x86 side, I'd agree; Summit Ridge will be an APU using FMx socket so it is aimed only against Intel's LGA115x socket and those processors with IGP.  I don't think Summit Ridge is aimed at Intel's high-end platform using the LGA2011-x socket.  I'm sure AMD is planning W/S versions of Zen that would compete with Intel's -EP Xeons, but I don't think they would rebrand and port it for consumer use to properly compete with X99 and its successors.
 
 
AMD may not ever compete with the high-end platform or even the best unlocked midrange i5K processors, but that doesn't mean they aren't competing period.  I think enthusiasts especially tend to forget or just ignore that AMD is certainly doing something to threaten Intel if they bother to improve their IGP.  Doing so means nVidia has to raise the quality bar of their low-end otherwise no one is going to buy them in favor of advanced IGPs by AMD and Intel.  
 
On the ARM side, however, Intel isn't even there.  While having more competitors (Qualcomm, Samsung, Apple and nVidia) may not seem like a good thing for AMD, those others aren't making a server ecosystem which AMD has more experience in; especially if AMD were to push out desktop ARM processors, there is no competition except for Apple.  Therefore, I actually have much more faith that AMD will remain relevant with the transition from x86 over the next 5-10 years into a fully ARM portfolio devoid of Intel's reign than ever creating another Athlon 64 to go after Intel in x86.   
 
I'm sure the rumor about Apple going ARM is true, it would make business sense for them to unify all their platforms so users can drag files and programs across seamlessly with one OS instead of one for mobile and one for tethered systems.  I'm sure AMD would prefer their processors be in Apple's systems, but who knows, I'm just spouting off theories.

lehpron

candle_86
yea last time i had hope, was the Phenom, see how well that worked. I fear we may never see a competitive AMD again.

On the x86 side, I'd agree; Summit Ridge will be an APU using FMx socket so it is aimed only against Intel's LGA115x socket and those processors with IGP.  I don't think Summit Ridge is aimed at Intel's high-end platform using the LGA2011-x socket.  I'm sure AMD is planning W/S versions of Zen that would compete with Intel's -EP Xeons, but I don't think they would rebrand and port it for consumer use to properly compete with X99 and its successors.
 
 
AMD may not ever compete with the high-end platform or even the best unlocked midrange i5K processors, but that doesn't mean they aren't competing period.  I think enthusiasts especially tend to forget or just ignore that AMD is certainly doing something to threaten Intel if they bother to improve their IGP.  Doing so means nVidia has to raise the quality bar of their low-end otherwise no one is going to buy them in favor of advanced IGPs by AMD and Intel.  
 
On the ARM side, however, Intel isn't even there.  While having more competitors (Qualcomm, Samsung, Apple and nVidia) may not seem like a good thing for AMD, those others aren't making a server ecosystem which AMD has more experience in; especially if AMD were to push out desktop ARM processors, there is no competition except for Apple.  Therefore, I actually have much more faith that AMD will remain relevant with the transition from x86 over the next 5-10 years into a fully ARM portfolio devoid of Intel's reign than ever creating another Athlon 64 to go after Intel in x86.   
 
I'm sure the rumor about Apple going ARM is true, it would make business sense for them to unify all their platforms so users can drag files and programs across seamlessly with one OS instead of one for mobile and one for tethered systems.  I'm sure AMD would prefer their processors be in Apple's systems, but who knows, I'm just spouting off theories.

aka_STEVE_b
It's a shame they can't produce a slightly better competitive product , to push Intel into lower price ranges for all us consumers.