MaelstromOC
EDIT: Ok, so I just called to try and clear this up. I was told that production has been stopped on the reference 980s.

Well that royally sucks...

The confusion for me lies in whether or not there are FAR more ACX 2.0 cards being manufactured than there are the reference models. I know 980 production as a whole isn't being halted, but the issue at hand was if the reference card coolers were stopped or even severely slowed down to help cope with the demand of the ACX 2.0 cards. I know they're identical aside from the coolers that are on them, but I'd find it pretty crappy if the people that signed up first ended up having to wait months simply because the reference cards offered on day one were not as readily available as the others, hence people signing up later moving right along. Surely that is understandable.
 
If there will still be the same volume of reference cards available as before, then there would be no problem at all.
 
 

wanako

MaelstromOC
EDIT: Ok, so I just called to try and clear this up. I was told that production has been stopped on the reference 980s.

Well that royally sucks...

Sad day for all.

DcCrow

MaelstromOC
EDIT: Ok, so I just called to try and clear this up. I was told that production has been stopped on the reference 980s.

Sad day for all.

What part of the following did you not understand, lol?:
 

EVGATech_ChrisB
"Please understand that no one in CS would be able to confirm if production was stopped on a item so I am not certain where this misinformation came from, but I do apologize for any confusion as this is simply not a true statement.
 

 
Maybe this thread can be locked now that EVGA have stated it is false?
 

This is from the main buyer at OCUK, Again the biggest re/e-tailer within europe -
 

Gibbo
We are pushing EVGA, but it is looking grim right now.

We've spoke with every board partner, they have all now EOL'd reference cooler.

Only one board partner was willing to continue them if we ordered 3000 units, which is something we cannot do.

So unless I can sort something the reference card is now EOL and will probably be no longer available anywhere come November.

Here's the post - http://forums.overclocker...53109&postcount=66

Sajin

Dicehunter
This is from the main buyer at OCUK, Again the biggest re/e-tailer within europe -
 

Gibbo
We are pushing EVGA, but it is looking grim right now.

We've spoke with every board partner, they have all now EOL'd reference cooler.

Only one board partner was willing to continue them if we ordered 3000 units, which is something we cannot do.

So unless I can sort something the reference card is now EOL and will probably be no longer available anywhere come November.

Here's the post - http://forums.overclocker...53109&postcount=66

Guess you missed post number #32 here in the thread.

 
Post 32 is my post, If you're referring to the quote then that is just a guess and not fact.

Dicehunter
This is from the main buyer at OCUK, Again the biggest re/e-tailer within europe -
 

Gibbo
We are pushing EVGA, but it is looking grim right now.

We've spoke with every board partner, they have all now EOL'd reference cooler.

Only one board partner was willing to continue them if we ordered 3000 units, which is something we cannot do.

So unless I can sort something the reference card is now EOL and will probably be no longer available anywhere come November.

Here's the post - http://forums.overclocker...53109&postcount=66

and this is from the horse's mouth, not some retailer who has no control over EVGA:
 
 

EVGATech_ChrisB

MaelstromOC
EDIT: Ok, so I just called to try and clear this up. I was told that production has been stopped on the reference 980s.

"Please understand that no one in CS would be able to confirm if production was stopped on a item so I am not certain where this misinformation came from, but I do apologize for any confusion as this is simply not a true statement.
 

Dicehunter

Nereus
and this is from the horse's mouth, not some retailer who has no control over EVGA:

It's not just about EVGA though, It's about vendors in general, If the reference cooler stops being made by the board partners which OCUK state they have been told and only EVGA makes it you can guarantee prices are gonna go up for the luxury of being one of the only blower style rear exhaust coolers on the market especially considering mini builds are getting more and more popular and rear exhaust cards are the favored flavor in those scenarios.

I really don't understand why they'd stop making them.. there is no reason to that anyone is aware of, and certainly no good business decision to stop making them, considering the demand. Perhaps someone at OCUK is stretching the truth out of frustration of not being able to obtain the product. I certainly would believe EVGA over OCUK regarding what EVGA are doing (or not doing, in this case). If EVGA says it is a false claim, then I tend to believe that the claim is false for other vendors too (MSI etc).
 
I can't discount the possibility that supply is restricted in order to boost ACX sales, but then again, the ACX models are also out of stock, so really there's not much solidity even in that.
 
My view: demand has far outstripped supply. Eventually supply will catch up, but it may take a while.
 

EVGA's awesome point man Jacob, commented on this earlier in a twitter post; 
 
https://twitter.com/EVGA_JacobF/status/522059477894561792
 
Question: "Is the GTX 980 SC with reference cooler discontinued?, on Newegg it is showing as "this item may or may not be restocked"
 
Answer: "Not exactly, but there is limited availability on the reference cooler version right now."
 
Sounds reassuring, but the "not exactly" makes me think that there is something else going on here, besides supply and demand. Maybe NVIDIA is having production problems?, the supply of the GTX 900 series currently reminds me of how it was for the GTX 480/470 for the first few months... But they never showed as "discontinued" online at NewEgg/Etc.
 
 

x_darklord_x
EVGA's awesome point man Jacob, commented on this earlier in a twitter post; 
 
https://twitter.com/EVGA_JacobF/status/522059477894561792
 
Question: "Is the GTX 980 SC with reference cooler discontinued?, on Newegg it is showing as "this item may or may not be restocked"
 
Answer: "Not exactly, but there is limited availability on the reference cooler version right now."
 
Sounds reassuring, but the "not exactly" makes me think that there is something else going on here, besides supply and demand. Maybe NVIDIA is having production problems?, the supply of the GTX 900 series currently reminds me of how it was for the GTX 480/470 for the first few months... But they never showed as "discontinued" online at NewEgg/Etc.

"not exactly" ??? What the heck is that supposed to mean? Either it is or it isn't. So now we have two EVGA staff that may or may not be contradicting each other. We know there is limited availability right now, but is the reference cooler going to be continued, or is it finished, or is it being replaced by a different non-ACX cooler? 
    
 

Sajin

Nereus

x_darklord_x
EVGA's awesome point man Jacob, commented on this earlier in a twitter post; 
 
https://twitter.com/EVGA_JacobF/status/522059477894561792
 
Question: "Is the GTX 980 SC with reference cooler discontinued?, on Newegg it is showing as "this item may or may not be restocked"
 
Answer: "Not exactly, but there is limited availability on the reference cooler version right now."
 
Sounds reassuring, but the "not exactly" makes me think that there is something else going on here, besides supply and demand. Maybe NVIDIA is having production problems?, the supply of the GTX 900 series currently reminds me of how it was for the GTX 480/470 for the first few months... But they never showed as "discontinued" online at NewEgg/Etc.

"not exactly" ??? What the heck is that supposed to mean? Either it is or it isn't. So now we have two EVGA staff that may or may not be contradicting each other. We know there is limited availability right now, but is the reference cooler going to be continued, or is it finished, or is it being replaced by a different non-ACX cooler? 
    
 

+1

+2
 
That's what I'm concerned about :( But, not like I can do anything about it anyway. I understand that availability is limited, the reason for the limited availability is what I'm interested in. 

Probably a redesign of the reference cooler... nothing to see here. 

I hope this isn't the end for reference models because I'm getting more and more sold on the Titan cooler. Just wish the led logo was RGB.

Sweet. Can't get any clearer than that! Thanks Jacob