Is it normal to have been waiting over 3 months for a step up to a 1070?

Depends on the model I'm guessing. Some models, like the blower style (non-FE) don't get as many made - so there would be a lot less of them for step-up. I'm betting the demand for a 1070 is a lot higher than for a 1080, so there is that to consider as well.
 
I started my step-up to a 1080 ACX 3.0 mid to late July, and I've just sent out my 980 Ti Classified this past Thursday. So, maybe next week I'll have it in hand.

I waited 4 months for my 1080 if that gives you an idea.

4 months is about average right now if you read the other strings in this section of the forum

I am waiting on a 1070 Step Up since June. If people are getting 1080's, then i should have heard something
 

Purchase Date: 6/23/2016
Date Registered: 6/26/2016 4:09:05 PM

Those are my dates. The day i registered these cards are the same day i put them into the Step Up Program. In 13 days, it will be 4 month waiting in queue for a pair of 1070's. 

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ChristoSolace

misaligned

ChristoSolace
Purchase Date: 6/23/2016
Date Registered: 6/26/2016 4:09:05 PM

Those are my dates. The day i registered these cards are the same day i put them into the Step Up Program. In 13 days, it will be 4 month waiting in queue for a pair of 1070's. 

Yet you could go buy a pair of 1070s now from any number of retailers and have them in a couple days. EVGA is ok with continuing to make you wait while they ship out cards to other retailers.

Why would i do that and lose the money i invested in the 980's? The whole point was to upgrade, not buy them, then go and spend another pile of money on new cards and lose the value that these go into the new cards with. What you are saying is NOT AN INTELLIGENT OPTION FOR ANYONE WHO IS ELIGIBLE TO STEP UP.

You completely missed my point. 

ChristoSolace
I guess i did, because from reading what you suggested, it seems as though you're saying to go out any buy a pair of 1070's from another retailer. 

I said you could do that. My point being that EVGA has plenty of cards available to ship out to other retailers while they continue to make those of us who committed to buying one months ago wait. Hence my sentence "EVGA is ok with continuing to make you wait while they ship out cards to other retailers." 
 
I'm baffled by your response to what I said when I'm advocating for the same thing you are. I have nothing more to say on this topic. 

so much complaining when EVGA could just do like everyone else and say oh sorry you want an upgrade pay full price. EVGA is doing this because they are awesome, and its something only they offer.

lebel

candle_86
so much complaining when EVGA could just do like everyone else and say oh sorry you want an upgrade pay full price. EVGA is doing this because they are awesome, and its something only they offer.

Offering this deal will obviously come with an amount of buyer expectancy. So to counter an argument against rival manufacturers who don't facilitate this offer is somewhat antagonistic, especially when some have and are still waiting after 5 months.
 
This is from someone (me) that is currently in the S.U.P & really don't care when they get the email to step up...

Had I thought I would be waiting anywhere near 4 months I never would've done this. I figured a month, maybe two. Nobody can believe it when I tell them I've been waiting over 4 months, especially when they can go to any retailer and see them available for purchase. Shame on me for putting my trust in a company and thinking they would value customer satisfaction over profit. I was naive.
 
If I wouldn't suffer a massive loss by selling my 980ti and just buying a 1080 from Amazon or anywhere else at this point I would do so. But I can't afford the loss so they have me by the balls and my only recourse is to come here and make angry forum posts. Don't take that away from me candle_86, how dare you. 

How do consumers abuse a program with rules defined by the seller? We are trying to pay them MORE money. I can't imagine what motivation you have to come here and white knight for EVGA but it's disgusting. 
 
As lebel eloquently stated there's an issue with buyer expectancy and clearly I'm not alone in being disappointed with where we're at. 

It seems to me you are projecting your own interpretation of what the program is or isn't onto others. It is what is written on their step-up page. I contacted EVGA via chat to confirm the details of the program before I made my purchase and signed-up. 
 
Your response suggesting we are abusing the program is antagonistic at best. The topic of this thread is the wait time involved in the program. Do you really think 4+ months is a reasonable wait time? 
 
What I find most frustrating is these cards are available now and they are prioritizing shipments of them to retailers rather than prioritizing them to customers who committed to buying them months ago through the Step-Up program. I understood when nobody could get one, but now that I can pull up any given retailer and see cards in stock while I'm still waiting for months is very frustrating. The fact they hide our place in queue to further obfuscate things only adds to the frustration.
 
EVGA does a lot of good things which is why I came to them and bought one of their cards, but this handling of the Step-Up program isn't one of those good things. It's very disappointing.